Hey from New Orleans!

Krystle here ⚜️ I help therapists stand out in crowded markets so you stop losing premium, private-pay clients to other therapists.

How many premium, private-pay clients are you losing to competitors?

See Why You're Losing Them & How We Stop It
Audit Your Website | Free Guide

Check out my work!

Check out my work!

Recent Project

The Guiding Block

A bold reimagining of a private practice brand.

Modern Therapy for Men, Fathers & Teens of Color in Austin

The Practice & Audience:
An Austin, Texas-based private practice dedicated to men, adolescents, fathers, and people of color navigating depression, life transitions, and generational cycles.

The Design Strategy:

  • Breaking the "Traditional Therapy" Stereotype: We bypassed the soft, floral, or clinical cliches typical of mental health websites. Instead, we used a bold, grounded aesthetic with deep, earthy greens and modern typography to make therapy feel accessible, strong, and highly relevant to modern men and teens of color.

  • Culturally Attuned Positioning: The visual layout and structural storytelling immediately signal representation and safety, reassuring fathers and young men that they are walking into a space designed specifically for their lived experiences.

View the Case Study

  • "She completely captured my unique approach and translated it into a website that actually does the heavy lifting for my business. Before, my site was just a digital business card. Now, it’s a strategic journey that makes premium clients excited to work with me. The process was incredibly seamless, and I finally feel like my online presence matches the true value of the services I provide."

    — Natalie Que, Life Coach

  • "Building trust quickly is everything in our field. She designed a website that immediately communicates safety, professionalism, and expertise. She guided us through the entire process, making sure every page had a clear purpose and didn't overwhelm our visitors. We’ve seen a noticeable difference in how confident people feel when they finally reach out to us."

    —Founder, Nola Micro Schools

  • "I struggled with how to organize my information and actually build an audience. She completely transformed my site's user journey. She implemented a structure that not only looks beautifully cohesive but strategically guides visitors exactly where they need to go—instead of them bouncing off the page. It’s so much more than a pretty design; it’s a functional growth tool."

    —Creator, Musings of a Mom

  • "We needed a site that reflected the high quality of our brand, and the result completely blew us away. She didn't just make it look beautiful; she structured the information exactly how our ideal audience needs to see it. It’s strategic, easy to navigate, and elevates our entire business. Easiest and best investment we've made."

    Owner, Emerge Juice

Is your website turning away your ideal patients?

Most private practice websites leak clients without the therapist even knowing.

Download my 5-Minute Practice Website Audit to see how yours scores—and what to fix first.